Tag Archives: Marketing

UPBEAT – Stay Positive

UPBEAT – Monday Morning Motivation
Edition 118 – First published Monday 28 November 2011
Clinton Jones

Keeping up with the Joneses

Hi,talk about fear, I have never known anything like it and hope I don’t ever again…yes the old Auckland Sky Tower was certainly responsible for instilling the fear of heights in me. It was about this time each year that my dad used to take us to the Farmers Trading Company building in the City as a Christmas treat(yeah right). The trip included some christmas shopping, lunch, hooning around the legendary rooftop kids playground…..and a visit to the ‘sky tower’ viewing platform. Unlike its modern day Sky City equivalent the Farmers tower still ranks as one of my worst childhood memories. So you wont catch me lining up to visit our customers on the highrise building projects around town. This was something I sheepishly recounted when asked to talk about my worst fears at a Toastmasters meeting recently……interesting how you wish you could but you never do forget this embarrassing stuff.

Thankfully the weather gods smiled favorably on the Green Gorilla sales team as we took time out to recognise and celebrate a busy and successful year of taking on the big guys….well done team, long may the fun and excitement continue.

Mums fresh baked scones and jam provided an afternoon tea  highlight on the Sunday motorbike ride to Devonport as we had fun relaxing with family and friends and making the most of the weather.

I hope you also got a chance to relax and catch up with friends and family this weekend to recharge the batteries in anticipation of another big working week ahead….have a good one, cheers Jonesey ! 

Harry Jones is loving his new improved and enlarged back yard, lots of room for good mates Oscar and Katie to create havoc in the hood.

Selling the Sizzle

  • Failed in business in 1831
  • Ran for the legislature and lost in 1832
  • Failed once again in business in 1834
  • Sweetheart died in 1835
  • Had a nervous breakdown in 1836
  • Lost a second political race in 1838
  • Deafeated for Congress in 1843
  • Defeated for Congress in 1846
  • Defeated for Congress in 1848
  • Defeated for US Senate in 1855
  • Defeated for Vice President in 1856
  • Defeated for US Senate in 1858

The man was Abraham Lincoln, elected sixteenth president of the United States in 1860.

I had such a cool week, it started amazingly with heaps of feedback from so many of you about positive customer service experiences, thanks to all of you who took the time to share ‘upbeat’ info.

Then after a lean couple of weeks with following up proposals and sales tenders it all happened and we got some long awaited authorisation to proceed from some of my oldest quotes in the system! WINS are beautiful when you have pursued them so relentlessly without getting the nod, what a buzz. The amazing thing is that it becomes infectious and we found that by feeding off each others success we ended up having one of our most successful new business sales weeks ever!

Just like with Abraham Lincoln’s track record above the key thing he never stopped doing was believing he would ultimately be successful….like all good sales people! It is hard to stay positive at times when it seems everything is against you or things are not looking likely to break your way. I never stopped believing we could win the business but I would be dishonest if I didn’t admit to having lots of doubts along the way, awesome feeling, looking forward to working hard for more wins soon.

“Frustration,Aggressiveness,Insecurity,Lonliness,Uncertainty,Resentment,Emptiness-these are the elements of the failure(F.A.I.L.U.R.E.)mechanism.These are the enemy.” Maxwell Malt


UPBEAT – The importance of the customer

UPBEAT – Monday Morning Motivation
Edition 117 – First published Monday 21 November 2011
Clinton Jones

Keeping up with the Joneses

Hi, its hard to beat the adrenalin rush of a motorbike ride, it has been far too long since the Suzuki Retro got to stretch her legs, memo to self don’t let it happen again this Summer. We took the opportunity to check out some of the worlds best triathletes this weekend in the Auckland ITU event on the city of sails waterfront. How cool to see Andrea Hewitt, Kris Gemmell and Bevan Docherty on the podium and at the top of their game on the world stage…..roll on London Olympics! Certainly made me keen to get back in to it in the new year all going well. She is a tough road saving the planet but hey someone has to do it and this weekend I was on call representing Green Gorilla Bins at the coal face, the sharp end of the environmental cutting edge. It was a buzz as all hell broke loose and our customers got into the building, construction, DIY swing of things. It was a pleasure to sign plenty of business as the enquiry came thick and fast, thanks to all our customers for their continued support and positive feedback. I love providing exceptional customer service and it is especially rewarding when good service self fulfills and manifests itself into referral and additional business.The personal touch combined with a small willing and enthusiastic team determined to deliver on the service promise is a powerful combination for any business. I was encouraged to dig out a framed poster I bought at the Avondale Market a few years ago that says it all in my view. It is a picture of a giant lion and says…….”Customers are King in our business, customers make paydays possible” The poster has pride of place at my desk. I never thought I would enjoy working the weekend so much, crikey making money is simple and can be lots of fun.

I hope you had fun too this weekend with family and friends. Have a great week…..cheers Jonesey!

Harry Jones the planet saving hound is a proud member of the Green Gorilla team!

Selling the Sizzle

I saw this poster on a Toyota dealership wall once;

What is a customer?

A customer is the most important person ever in this office…in person or by mail. 

A customer is not dependent on us…we are dependent on him or her. 

A customer is not an interruption of our work…they are the purpose of it. We are not doing them a favour by serving them…they are doing us a favour by giving us the opportunity to do so.

A customer is not someone to argue or match wits with. Nobody ever won an argument with a customer.

A customer is someone who brings us their wants. It is our job to handle them profitably to them and ourselves.” 

Ever since seeing this I have used it in every role I have ever held in a company. It says everything about the importance of customers to a business. It is a creed or ethos that should be followed by every business. Ideally,every employee should refer to this before , during and after every day in a business serving customers. As my $10 poster from the Avondale Market above so rightly said without customers paydays are not possible. We would all do well to remember this in our jobs because it is obvious that a number of businesses lose sight of this and struggle because of it.

This weekend has been a timely reminder for me and for us all as we approach an important part of our financial year where making every post a winning one is essential prior to the break….good luck !

“Customer service isnt about satisfaction. Its about dazzlement.” Chip R. Bell

UPBEAT – Ordinary bloke, extraordinary New Zealander

UPBEAT – Monday Morning Motivation
Edition 116 – First published Monday 14 November 2011
Clinton Jones

Keeping up with the Joneses

Hi, the road back to fitness is a long winding one, there is the odd hill for good measure. I have had setbacks and these have thankfully been off set with some little wins along the way. I will never underestimate the importance or value of fitness and health nor will I ever not listen to my body again…..time is a great healer. That said I am ahead of schedule (of course) and happy with my progress. No,Cameron Brown the champion Iron Man is not shaking in his boots yet but he needs to keep an eye out.Boris the injured Jones cat is also proving time is his best friend as he continues to recover slowly. The minor birds who nest annually in our letter box are thankful Boris is temporarily off the predator list! After making do for a number of years with a make shift BBQ and resisting the temptation to upgrade I finally weakened, mortgaged the house(again) and got a new one ! Crikey it is scooby doo, almost too scared to wear it out, I am sure I will get over it as the summer and festive season approaches rapidly…..bring it on.  

I hope you had a relaxing weekend with family and friends. Have a great week, cheers Jonesey!

Harry Jones the #1 BBQ assistant hound chef welcomes the new oven with open paws!

Selling the Sizzle

It has been very humbling. It shows that New Zealand is full of good bastards.”   
Jup Brown….Kiwi Legend

I love reading inspirational stories about ordinary blokes or blokess’s just like you and I who achieve extraordinary things. I have been following one such story about someone who fits the bill perfectly.

Jup Brown is definitely one of those people in my eyes. He has just completed a run of 2900km in 67 days through New Zealand . That is one and a half times the length of New Zealand and 40-50km for every day along the way! The 38 year old plumber from Wanaka ran to raise awareness and money for The Stroke Foundation. Tragically there are 45,000 stroke survivors in New Zealand who need help to reach their full potential.

He was inspired and accompanied by his good mate Nick Chisholm, the amazing thing about that is Nick became a stroke victim as a 27 year old after a rugby accident. It left him unable to walk or talk! Incredibly Jup ran a 100km fundraiser earlier that raised $40k to buy Nick a special bike so he could make the NZ run! Two ordinary blokes combining their amazing enthusiasm and determination to do their bit for many other similarly affected kiwis, an extraordinary success story

I remember watching an interview on Campbell live as they set off and being moved to tears as they were both interviewed with Nick answering questions by pointing to letters on a board that made the words of his reply !…incredible. I will also always remember Jup saying to the reporter that the marathon he was about to embark on had taken on a special significance as his dad had also recently had a stroke! In classic bloke style he had said to his dad after the stroke “you better not die mate or I will come to the funeral and punch you in your coffin.” The following is a powerful extract from the article that sums it all up perfectly, I hope you get something positive from it to launch your week!

 “Jup has simple advice for people who are battling adversity in their own lives:”Keep trying and believe that nothing is impossible. We all have challenges in our lives but you never know what you can achieve if you keep at it. Dream big because you determine whether you will get there or not. I know that after running this I will never say that something is impossible again. But the best advice I can offer is…get a lot of people to support you. The people I have met have given me the power and mental strength to achieve this.”

“There are always people worse off than me, and we need to remember that” Jup Brown (ordinary bloke, extraordinary New Zealander)



UPBEAT – Monday Morning Motivation
Edition 114 – First published Monday 31 October2011
Clinton Jones 

Keeping up with the Joneses

Hi , I have never liked surprises and believe it or not I also dislike being the centre of attention! Bit strange for someone who has always loved the sound of his own voice!!

I was however totally surprised on Saturday evening to receive unexpected recognition from the Central Park Toastmasters Club at their 20 year celebratory dinner. I joined in 1991 and am currently the longest serving member something I was vaguely aware of but never that fussed about.

I was reluctant but honoured and proud to be recognised by my peers for my contribution to the club over the years. When you love doing something,you do it with enthusiasm and passion so you never notice the time it takes or the years that roll by because you always receive more than you give.It has never been about me, my buzz, my return on my investment of time and energy is delivered via the development and growth of others. Mentoring and coaching people I have met in, or introduced to, this excellent organisation has been one of the most enjoyable and rewarding things I have ever done. Like anything we do I firmly believe the more you put in the more you get out x2.

Conversely a lack of commitment, enthusiasm or passion will invariably result in failure. Again like everything in life there is only one person that can make that call about anything we do…yes YOU !!!

We did a bit of our own ‘keeping up with the Joneses’ on the weekend catching up with Mum and Dad for brunch on Sunday, crikey we have to that more often. Unlike many others I know I am lucky to have two healthy happy parents living close by so need to make the most of that !!! hmmmmmmmm I hope you had a good one with family and friends, have an amazing week,…… Cheers Jonesey!

Harry the hound bet me I couldn’t write without using the r (rugby) word, hows that bro!

Selling the Sizzle

“It is never over until the fat lady sings” Dan Cook

Although Hayley Westernra would have something to say about this famous quote above it is invariably the larger singers in the Opera that signal the finale.

Just like a good special events rubbish man knows….”the event is never over till the last piece of rubbish is removed”

Crikey we had been doing a perfect job for 12 days from delivery on the 14th right up to extra service and removal on the 26th! Most events last a couple of days but the Taste of Auckland event ran over 2 weeks from set up to pack down. A real test for the budding Green Gorilla team but one we looked in the eye and fronted up for with our A game.

Instructions were clear Victoria Park was to be handed back to Auckland City in sparkling pristine condition by 2pm on the 26th. Our bins were to be removed no later than 1pm, the team was briefed and we were sailing along smoothly until the unthinkable happened……..

A late influx of over sized rubbish that would not fit into the remaining bins, no trucks or larger bins in sight or likely to be, deadline approaching, organisers and Council sign off/hand over approaching.  After almost 2 weeks of perfection it all came down to this, 2 large rolls of soggy carpet and the 6mx3m Audi sign stood between the GG team and stardom only one thing for it….time to call GREEN GORILLA MAN!   As fast as a speeding Ford Mondeo and fresh from a recent spinal reconstruction he swung into action and with the amazing help of the tallest Hirequip Manager in the country impending doom and special event disaster was averted as the offending oversize matter was removed with 15 minutes to spare. The clean sheet perfect record was maintained on the surface and by all appearances but like a lot things behind the scenes she was a thin line of 15minutes between hero and zero !!,bit like ‘that game !!! Remember Hirequip corner of Daldy and Packenham streets Auckland City for all your hire requirements !! Its never over till its over, don’t count your chickens before they hatch and never underestimate a GREEN GORILLA haha… have fun and a big week.

“Failure will never overtake me if my determination to succeed is strong enough” Og Mandino

UPBEAT – Simple Stuff!

UPBEAT – Monday Morning Motivation
Edition 96 – First published Monday 27 June 2011
Clinton Jones, President of Central Park Toastmasters

Keeping up with the Joneses

Hi, there are some things you never grow out of and they tend to be life’s simple pleasures. Things like eating fish and chips out of the wrapper with copious amounts of extra sauce and salt (yum). Who doesn’t love skimming stones across the surface of the lake or foreshore in the world championship final with family or friends (judges decision on amount of skims is final). What about hunkering down in front of an open fire on a blustery winter’s afternoon watching an oldie but a goodie movie or some sport on the tele zzzzz. Or creating an old favourite like sweetcorn fritters or pikelets in the kitchen and then eating them all yourself (yum)!  Then you could head for the local beach or park for a walk wrapped up like Sir Ed against the elements!

Like me I bet you too find it is simple things like this that often provide us with the most pleasure, fun, and long-lasting memories. These are all things I happily remember from my past, things that were not planned days in advance but that were often spur of the moment things that became family favourites. They are all things we have done impromptu in the last few weekends without thinking about it and without it costing an arm and a leg that have been priceless fun to do. If you haven’t done some old favourites for a while why not promise yourself to take time out and do just that… soon.

Speaking of hunkering down in front of the fire, tennis and the footy, I remember seeing both the mighty Blues and the Crusaders heading for victory before falling asleep this weekend. Both live to fight again next weekend…good news. I hope you all had fun, some wins and a restful weekend with family and friends.  Have a safe and happy week …. cheers Jonesey! 

Harry the hound can’t believe I told you about him getting a blow dry last week!  A dog has a reputation to uphold after all (crikey mate if only they knew about your grooming issues !).

Selling the Sizzle

“A competitor is a person who goes into a revolving door behind you and comes out ahead of you” Richard Branson

We had some great wins last week because we reacted quicker than our competitors to opportunities that came our way. The secret to our success was the speed of our response. It has been an interesting experience starting a new company in a competitive market sector that boasts a number of major players who dominate market share. When you are the big guy it is often harder staying there than it was getting there in the first place.

Complacency and arrogance are the enemy of the market leaders. The bigger you get the harder it is to maintain that personal touch with customers. Large corporates often lose touch with the coal face, their customers , they forget that it is those very customers that got them where they are today. This however is good news for businesses like ours as it creates opportunities for us to fill the void between the automated phone system and personal touch so many of them crave.

We have set some simple standards that are proving highly successful that include answering all phone calls to our business in person and returning requests for quotes and service immediately. Our competitors prefer instead to hide behind automation and contractual red tape avoiding face to face contact at all costs. Like the simple personal stuff alluded to above it is also the simple things in business that make the difference between winning and then retaining customers.

We have combined the personal touch and speed of response with some good old-fashioned kiwi ingenuity putting together deals that provide us with key points of differentiation. Just like the Crusaders and the Blues the key to success is often how well we do the simple stuff. By concentrating on and doing the basics well you will find you stay one step ahead of your competitors…go for it !

Great Customer Service



“The successful person is the one who finds out what is the matter with their business before their competitors do”. Roy L Smith